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  • HOME
  • ABOUT TAJ
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  • Buy Family and Faith
  • Middle Child 2
  • Maggie - Never Bitter
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"Where Professionalism and Excellence are Our Standards"

CORE VALUES

  • Visionary leadership is essential to continuous improvement.
  • A structured, creative, and caring culture to engage the learner’s academic success.
  • Challenge learner with a rigorous and relevant curriculum.
  • Employ and retain quality, high performing, and effective personnel. 
  • Stakeholders engaged in the educational process.



Learn About Our Organization for Students

MISSION STATEMENT

MISSION STATEMENT

MISSION STATEMENT

  • The Business of Art Academy International- (BAAI) mission is to offer a safe, comprehensive and rigorous educational program that emphasizes performing arts and related business interest in a climate that promotes creativity, individuality, and success. 
  • We encourage all students to pursue their goals through enrollment in a post-secondary

  • The Business of Art Academy International- (BAAI) mission is to offer a safe, comprehensive and rigorous educational program that emphasizes performing arts and related business interest in a climate that promotes creativity, individuality, and success. 
  • We encourage all students to pursue their goals through enrollment in a post-secondary institution focusing on creative arts, business, and leadership and/or a career in the arts' business arena.

VISION STATEMENT

MISSION STATEMENT

MISSION STATEMENT

  • Developing creative and well-informed achievers, leaders, decision-makers, and life-long learners in a fully supportive environment for excellence in arts education for all stakeholders.

OBJECTIVES

MISSION STATEMENT

OBJECTIVES

  • Provide a performing art boarding and day school for college-bound students with a concentration in their craft that is not available in a traditional school setting.
  • Prepare students for an advanced education at top-tier colleges and make them competitive for the scholarships and or professional opportunities.
  • Offer a unique curriculum, in

  • Provide a performing art boarding and day school for college-bound students with a concentration in their craft that is not available in a traditional school setting.
  • Prepare students for an advanced education at top-tier colleges and make them competitive for the scholarships and or professional opportunities.
  • Offer a unique curriculum, including a business component, not offered by other performing arts schools, that will support the student in lifelong successes and survival in their chosen craft.
  • Provide students with valuable resources to assist in reaching their goals with a positive attitude and strong work ethics.
  • Assist students with understanding the important business aspects of his/her chosen art profession. Address attitudes students have about the performing arts professionals.
  • Promote open communication between parents, teachers, and students which encourages a sense of teamwork.


🎓 Where Professionalism and Excellence Are Our Standards

At BAAI, we are redefining arts education through a strong foundation of core values, visionary leadership, and student-centered innovation. We understand that today’s aspiring artists must not only master their craft but also navigate the business of art with confidence, integrity, and excellence.

 

🌟 Our Core Values

  • Visionary Leadership

We believe in forward-thinking leadership that drives innovation, motivates excellence, and ensures accountability at every level.

  • Supportive and Creative Culture

We foster an environment where creativity meets structure, ensuring that every learner is valued, supported, and inspired.

  • Rigorous & Relevant Curriculum

Our academic and arts programs challenge students intellectually and creatively—preparing them for college, careers, and life.

  • Excellence in Staffing

We hire, develop, and retain highly skilled educators and arts professionals committed to nurturing talent and achievement.

  • Stakeholder Engagement

We actively involve students, families, educators, and community partners in shaping a thriving and collaborative educational experience.


🎭 Learn About Our Organization for Students

🎯 Mission Statement

The Business of Art Academy International (BAAI) provides a safe, comprehensive, and academically rigorous environment where students can explore and excel in performing arts and related business disciplines.

We are dedicated to cultivating creative thinkers, confident performers, and entrepreneurial minds ready to succeed in college and the real world.


👁️ Vision Statement

To develop innovative achievers, impactful leaders, and lifelong learners through a supportive and inclusive environment focused on excellence in performing arts education and professional growth for all stakeholders.


🎯 Objectives

  • Establish a World-Class Academy
  • Offer an exceptional boarding and day school education tailored for students pursuing intensive artistic training beyond what's found in traditional schools.
  • Prepare Students for Success
  • Equip students to compete for top-tier college admissions, scholarships, and professional performing arts careers through personalized academic and artistic preparation.
  • Offer a Distinctive Curriculum
  • Deliver a unique curriculum that blends academic rigor with arts mastery, business skills, and leadership development—creating a well-rounded and competitive student profile.
  • Empower Students Through Arts and Business
  • Teach students the business side of their art, from intellectual property and marketing to entrepreneurship and financial literacy, ensuring they are prepared for real-world success.


🌍 A Commitment to Excellence and Equity

Our mission is to ensure that arts education is open and accessible to all. BAAI welcomes students from diverse backgrounds and encourages equity, representation, and cultural enrichment in all aspects of learning and performance.


📌 Coming Soon: BAAI Campus and Programs

Stay tuned for details about our upcoming academy programs, events, and audition requirements. Future BAAI artists will benefit from:

  • State-of-the-art performance and rehearsal facilities
  • Residencies with industry professionals
  • Student showcases, competitions, and tours
  • Internship and college counseling services
  • A supportive, arts-focused learning environment


📣 Join the BAAI Movement

Whether you're a student, parent, educator, or supporter of the arts—we invite you to be part of our mission to shape the next generation of creative leaders.

📧 Contact Us: BAAIUSA@outlook.com

📫 Donate Today: P.O. Box 180214, Tallahassee, FL 32318

💻 Stay connected online for the latest updates, upcoming performances, and enrollment details.


🎭 About Taj Shotwell & Taj Shotwell Productions

Dr. Taj Shotwell is a storyteller at heart and a visionary in action. As an educator, author, and founder of Taj Shotwell Productions, she is committed to uplifting underserved voices through powerful stories and transformative education. Her Middle Child series—a heartfelt reflection on identity, perseverance, and family—has inspired readers of all ages and serves as a literary extension of her life’s mission. At BAAI (Business of Art Academy International), she combines the performing arts with business education to equip students not only with talent, but with the tools to succeed beyond the classroom. Her work continues to bridge creativity and opportunity for the next generation. 

 Copyright © 2025 TAJ SHOTWELL PRODUCTIONS, LLC- All Rights Reserved

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