
CORE VALUES



BAAI redefines arts education through a strong foundation of core values, visionary leadership, and student-centered innovation. BAAI understands that today’s aspiring students must not only master their craft but also navigate with confidence, integrity, and excellence.
Believe in forward-thinking leadership that drives innovation, motivates excellence, and ensures accountability at every level.
Foster an environment where creativity meets structure, ensuring that every learner is valued, supported, and inspired.
Academic and arts programs challenge students intellectually and creatively— to prepare them for college, careers, and life.
Hire, develop, and retain highly skilled educators and arts professionals who are committed to nurturing talent and achievement.
Actively involve students, families, educators, and community partners in shaping a thriving and collaborative educational experience.
Provide a safe, comprehensive, and academically rigorous environment where students can explore and excel in performing arts and related business disciplines.
Dedicated to cultivate creative thinkers, confident performers, and entrepreneurial minds ready to succeed in college and the real world.
Develop innovative achievers, impactful leaders, and lifelong learners through a supportive and inclusive environment focused on excellence in performing arts education and professional growth for all stakeholders.
BAAI mission is to ensure that arts education is open and accessible to all. BAAI welcomes students from diverse backgrounds and encourages equity, representation, and cultural enrichment in all aspects of learning and performance.
Whether you're a student, parent, educator, or supporter of the arts—we invite you to be part of our mission to shape the next generation of creative leaders.
📧 Contact Us: BAAIUSA@outlook.com
📫 P.O. Box 180214, Tallahassee, FL 32318
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Dr. Taj Shotwell is a storyteller at heart and a visionary in action. As an educator, author, and founder of Taj Shotwell Productions, she is committed to uplifting underserved voices through powerful stories and transformative education. Her Middle Child series—a heartfelt reflection on identity, perseverance, and family—has inspired readers of all ages and serves as a literary extension of her life’s mission. At BAAI (Business of Art Academy International), she combines the performing arts with business education to equip students not only with talent, but with the tools to succeed beyond the classroom. Her work continues to bridge creativity and opportunity for the next generation.
Dr. Shotwell as the BAAI Founder: https://tajshotwell.com/baai-founder
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